Well ProZ Insights

Growing Your Patient Base: Strategies for Acquiring New Patients on Well ProZ

Written by Melissa Gentile | Jun 28, 2023 2:00:00 AM

As a medical professional on Well ProZ, your goal is to attract new patients to your practice.

In this blog post, we'll explore simple strategies to help you acquire new patients on Well ProZ and increase your practice's success.

 

1. Optimize Your Well ProZ Shop

Make your shop organized and user-friendly by using high-quality product images, detailed descriptions, and tools such as the At-Home filter. To ensure your shop is well organized, maintain a product list of 10-20 products that you regularly utilize in your practice.


2. Leverage Well ProZ's Marketing Tools

Utilize features like marketing coupons to incentivize patients to choose your offerings over competitors. Implement email marketing campaigns to personalize messages and highlight the value of your labs and services.


3. Create Informative Content

Develop blog posts, articles, or videos that address relevant health concerns or provide insights into your labs and services. Share this content on social media and email newsletters to establish yourself as a trusted expert.

Need help with creating content? Check out all our Done-For-You Content in our help center.

4. Offer Special Promotions and Bundles

Attract new patients by creating exclusive promotions and bundled offerings. Feature these special offers on your Well ProZ shop and use them in your email and social media marketing to stand out from competitors.


It's best practice to offer a discount to patients for buying a bundled program instead of buying all of the included labs, services, and supplements individually. 


5. Encourage Customer Reviews and Testimonials

 

Potential patients want to hear from current patients! Encourage satisfied customers to write reviews and testimonials that you can use as promotional content in your email campaigns and social platforms.

Acquiring new patients on Well ProZ is achievable by optimizing your shop, leveraging marketing tools, creating informative content, offering special promotions, and encouraging patient feedback.

By implementing these strategies consistently and delivering exceptional customer experiences, you can expand your patient base and thrive with Well ProZ.